What makes Burberry India so popular?

There is no dearth of luxury clothing brands in India. If you visit any shopping mall in one of the big cities of the country, you will find a large number of stores of luxury clothing brands. However, this does not mean that every luxury clothing brand has been successful in striking a chord with Indian customers. In fact, there are only a few brands which can be termed as successful in their endeavor of earning a respectable position in the market. This is because Indian customers look into a number of factors before they decide to build a relationship with any luxury brand.

It is very important to understand that the Indian consumer market is highly cost sensitive. Indian customers will spend their hard earned money only when they feel that they are acquiring some value from the deal. In this regard, a few international luxury clothing brands are doing a great job. They have been successful because they have understood all the factors that interest an Indian customer. In this article, we shall discuss a few of these factors.

1. Class
   Although Indian customers do not like to spend money unnecessarily, they would never hesitate to shell out extra money if they are offered a classy product. Needless to say, the success of a few luxury clothing brands like Burberry India is due to the fact that their products have class. Apparel designed by Burberry never fails to appeal to the eyes of a common Indian, hence, the brand has seen immense popularity.
2. DurabilityWhen it comes to judging any product in terms of value; durability is the one factor that comes to mind. Almost every Indian customer wants the product to be durable so that they can use it multiple times. In this aspect, a few luxury brands like Burberry are doing well as their products can be used for years, if handled gently.
3. VersatilityThis is a factor which appeals to young Indian customers as everyone wants to look unique and stand out. So, they look up to brands which bring out unique designs in the market. In this regard, there are a few brands like Burberry which have been successful in fulfilling this demand. If you visit any Burberry India store, you will be welcomed by a wide range of wonderful designs.
4. Customer serviceLast but not the least, Indian customers love to be pampered. They find it very appealing when they are treated well at the stores. So, you will always find highly cordial customer service at every successful brand store in India.