Development of organized retailing in
India, in the form of shopping malls is one of the main reasons for the growth
of shopping malls in India. As the shopping needs of the population changes,
there is a shift in the pattern and people are now turning towards a holistic
experience with shopping malls. Having mushroomed all over major metropolises,
shopping malls are working because they provide tons of variety to every
consumer. Local, native, and international brands like Brooks Brother India, Michael Kors, etc are making their foray into
the Indian market with ease and welcome arms of the retail sector.
The Indian population has warmed up to
global luxury brands for some time now. But this trend, over the recent years
is so palpable that you cannot ignore the growth of this segment. Brands like
Hermes, Gucci and Louis Vuitton are the top three brands that are doing well in
the Indian market, but apart from them, major brands like Brooks
Brother India are doing so well for themselves. This major and clear shift
in consumerism has been possible as young Indians are now embracing global
luxury brands. People who are well traveled know these brands and are open to
such changes in the retail sector.
Top
fashion brands in India in malls: Spreading its tentacles far and wide, shopping malls have garnered
the kind of attention for their entire scope of activities. The whole
experience has moved beyond shopping to include more things like fine dining,
clubbing, entertainment, movies etc. apart from hosting the top fashion brands in India, malls are
also home to some of the most premium restaurants in the country in their
vicinity, movie theaters, and other entertainment units like play zone etc.
Many malls also conduct regular shows and events to attract more consumers by
introducing theme based activities.
Brooks
brother clothing India: The current and upcoming shopping malls across the country must be
another key driver behind the luxury market growth in India. Today, Indian
malls have gained a certain reputation for themselves and any retailers can
pick and choose where they want to be present in the country or the city. They
have many options and a lot of variety. When brands like Brooks Brother clothing came to India, they decided to set up shop
in High Street Phoenix as it is one of the top malls in the city with tons of
other international brands.
Brooks
Brother India destination: It is common knowledge that more luxury brands in one mall are
bound to attract an exclusive crowd with a taste for luxury items. Thus, many
international brands that enter the Indian market usually go for the best
shopping destination in the city. Brands like Brooks Brother India have to research a lot in terms of topography
and the crowd in the mall before they set shop. Young population with growing
disposable incomes, spells 'good news' for luxury brands across the world. This
trend will continue to get bigger and better in the coming years.
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