Style has been defined and redefined
time and again by various brands. With the availability of the innumerable
options, it is not at all easy to maintain the brand image and keep in line
with constant demands of the fashion markets and the people. The quality of the
products, the designs and style all come in to picture to gain the likes and
confidence of the customers in the markets and to gain a good reputation and
brand image in the market. Brand image is therefore built over the years with a
lot of hard work. The market base for the international brands have also been
increasing and these brands find themselves penetrating in to the markets of
developing countries of the world.
Mango is one of the top brands of
the world which saw its birth in the year 1984 with one single store in
Barcelona, Spain. Eventually the brand created a strong image and spread across
Spain and then to the rest of the world. Presently, Mango has an employee base
of more than 15,000 employees, with more than 3,000 stores across the world in
105 countries. Mango clothing line consists of the latest fashion trends which mainly
include women’s wear such as dresses, jump suits, blouses and t-shirts, skirts,
kimonos and kaftans, cardigans and sweaters, jackets, trench coats, trousers,
jeans, shorts, intimate wear, swim wear, sportswear. They also have accessories
such as bags, sun glasses, jewellery, leather goods, belts, shoes, etc. The
clothing line stresses on being vibrant and mixing a good deal of creativity
and fashion in to their products. The clothing line has clothing for all
occasions and insists on designs being chic and trendy.
The brand comes out with collections
which are trendsetters in the markets around the world. The brand has found a
huge customer base for its products around the world who would go gaga over the
products of the brand. Mango is amongst one of the best clothing brands of the
world. People consider it very important to dress right especially according to
the occasion and do not mind spending a little extra to look fashionable.
Brands such as Mango ensure that the latest fashion is easily available to
people. They design their products in such ways that clients are happy,
satisfied and look trendy and chic in their products. The brand has a huge and
strong marketing strategy which is devised very carefully looking at the
customer demands in the specific markets around the world.
The creative directors and personnel
of Mango clothing make sure that the creativity is not compromised and that the
trends keep revolving and changing so the product line does not die out in
keeping the markets interested. The brand has also kept in line with the boom
and development in the area of technology and entered in to numerous tie ups
with e–commerce platforms in order to sell their products online, to customers
who find online shopping easier compared to physical shopping.
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